Our Story

When I moved to the US as a new mom, the quiet felt overwhelming. No family nearby, no familiar faces, and a whole new system to learn: doctors, insurance, daycare, all of it. I was alone, trying to find my footing while caring for a tiny human who needed me for everything.

Very quickly, I became the full-time driver. My car turned into a feeding spot, a nap space, a changing room, and sometimes the only place where I could catch a moment to breathe. Simple things like installing a car seat, managing errands in harsh weather, and keeping things organised suddenly felt exhausting without a support system.

Now that my kids are older, I can look back with clarity. I see the exact moments where I struggled, the times I wished I had something, anything to make life a little easier, a little safer, a little calmer.

That’s why I started this. To build a thoughtful, practical tool that helps moms feel more prepared and less overwhelmed. To bring comfort and confidence to those everyday moments that often go unnoticed but matter the most.

SAFE is just the beginning. My dream is to create more simple solutions for real homes, real messes, and real moms because no one should have to navigate it all alone.